配资推荐 三大电商平台3C数码销售数据出炉 淘宝天猫增速第一

【CNMO科技消息】据CNMO了解，消费研究机构沥金近日发布《618消费电子行业观察》，天猫数码3C行业实现规模及增速双第一。

魔镜洞察数据显示，5月份淘宝天猫以90.1%增速名列各大电商平台第一，抖音增速69.2%居第二，京东增速30.2%居第三。CNMO注意到，这一增长趋势在6月也得到延误，从沥金合作数据机构的数据来看，618开卖以来，截止到6月10日，淘系平台3C数码GMV同比增速达55%，且市场份额占优。根据魔镜数据，在5月淘系3C行业细分类目中，手机行业是关键驱动力，增速达201.9%，销售额接近四成，紧随其后两个类目分别是平板电脑和笔记本电脑。

沥金分析称，3C数码的销售格局正由传统的自营零售平台，转向品牌直营店为爆发主阵地，“平台+品牌”直联合作成为行业发展的趋势。

以淘宝天猫为例，天猫生态中涵盖了小米、华为等品牌旗舰店配资推荐，还拥有全球唯一一个苹果官方授权的官方网店。近两个月以来，华为新品Pura系列、vivo新品S19系列和X100系列等，均选择在天猫首发。5月20日天猫618开售1小时，苹果成交金额超15亿元，华为、小米、vivo等品牌成交也迅速破亿。截至31日晚9点，苹果、小米、华为等品牌均迈入“10亿俱乐部”。

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